Evidence first. Interpretation second.

Relevance before volume

Reports use source observations with their dates, areas covered and limitations. The analysis connects these to your intended business. A source record can inform a decision without answering every question about the property.

Coverage follows geography

Analysis covers Greater London. An area’s population or workplace figures describe that area, not the people passing your door. Modelled walking areas indicate possible routes, not observed visits.

Separate observation from interpretation

A published record, a modelled estimate and an AI interpretation are different kinds of information. Your report keeps them distinct. None establishes that a business will succeed here.

State the evidence gap precisely

“Unknown” means the available evidence cannot answer the question; it does not mean there is no risk. A station’s activity does not measure pedestrians outside the shop. A business listing does not show sales or explain a closure.

Rental context, not a lease quotation

Where supported, rental benchmarks and estimates appear with their source, date, units and limits. They are not agreed rent or a complete account of lease costs. Ask the landlord for the actual terms. Business financial calculations are not part of the Full Report or its PDF.

AI acts as an analyst

AI helps connect the evidence, explain trade-offs and suggest practical checks. The report undergoes structural and data-integrity checks; these do not independently certify every interpretation. AI analysis can be inaccurate. Verify material facts before committing; your statutory rights remain unaffected.

Verify before committing

Use the questions to guide a viewing and document review. Confirm lease, planning and financial matters with appropriately qualified advisers. Important conclusions need accessible evidence and practical next checks.